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German fashion brand Hugo Boss announced on Thursday it was returning to Formula One with the Aston Martin team, five years after leaving for the electric Formula E series. The deal, announced at the British Grand Prix on Thursday and initially running until 2025, will see Boss branding on the F1 cars with immediate effect and the company.
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Hugo Boss makes F1 return with Aston Martin partnership. SportBusiness Staff. June 30, 2022. Hugo Boss, the luxury clothing and apparel brand, has made a return to Formula 1 after a five-year absence by striking a partnership with the Aston Martin F1 team.
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Vodafone McLaren Mercedes is pleased to announce a historic extension of its partnership with Hugo Boss. This renewal takes the partnership into its 30th year - which makes it the longest sporting association of its kind on record. The famous Hugo Boss logo has appeared on the bodywork of all McLaren's Formula 1 cars throughout the past three.
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Hugo Boss and Aston Martin partnership in Formula One. For the 2023 season, Aston Martin confirmed in 2022 that German designer Hugo Boss will supply formal apparel for the Formula One team's drivers.
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Fashion brand Hugo Boss is in talks with Red Bull over a title sponsorship deal for the AlphaTauri Formula 1 team from 2024. Author Matt Kew Published Aug 3, 2023, 9:58 AM
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Hugo Boss and Aston Martin F1 Team sign a partnership agreement. Paddock Magazine. on July 5, 2022 at 4:10 pm. Aston Martin has announced that German brand Hugo Boss will supply formal apparel for the Formula One team's drivers and a range of race and travel wear for the entire team from the start of the 2023 season.
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Hugo Boss title sponsorship deal with AlphaTauri reportedly close to completion F1-Insider's report claims the future name of the team would incorporate both Hugo Boss and Red Bull, with.
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Aug.3 - Hugo Boss, the well-known German fashion brand, could take over the naming rights of Red Bull's second Formula 1 team AlphaTauri. Dr Helmut Marko has already revealed that the Faenza based team will get a brand new name for 2024. "If a deal goes through, the team would likely start as Hugo Boss Bulls Racing," reports motorsport-magazin.com.
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Hugo Boss are said to be the next title sponsor of Red Bull's B-Team, Scuderia AlphaTauri, as the iconic German fashion brand extends its investment in Formula 1 with the goal of turning it into a winning outfit. Hugo Boss CEO Daniel Grieder told Reuters last year: "Formula 1 is also back, better than ever.
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LONDON, June 30 (Reuters) - German fashion brand Hugo Boss announced on Thursday it was returning to Formula One with the Aston Martin team, five years after leaving for the electric.
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HUGO BOSS unterstützt den Motorsport schon seit über dreißig Jahren. Heute ist das Unternehmen offizieller Sponsor der rein elektrischen Formel E.
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The F1 community eagerly anticipates AlphaTauri's title sponsor reveal, with a fan-rendered Hugo Boss livery heightening the excitement. AlphaTauri, previously known as Toro Rosso, is poised for a.
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Hugo Boss Is Back in F1, the Partnership With Aston Martin Is Now Official Published: 30 Jun 2022, 13:52 UTC • By: Florin Amariei Aston Martin F1 Team struck a new deal with Hugo Boss..
Hugo Boss to pull F1 sponsorship in favour of Formula E
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